Organization
Organization builds unity among the many groups and individuals who hve a role in the downtown revitalization process.

• Clear Mission
• Fundraising
• Goals and Objectives
• Strategic Work Plans
• Volunteer Development
• Public/Private Partnerships

Economic Restructuring
Economic Restructuring strengthens the district's existing eonomic base while finding ways to expand it to meet new opportunities and challenges from competitors.

• Market Niche
• Business Recruitment
• Business Retention
• Adaptive Re-Use
• Broad Retail, Service and Housing Mix

Design
Design enhances the physical appearance of the commercial district by rehabilitating historic buildings, encouraging supportive new constuction, developing neighborhood-friendly designs and long term planning.

• Quality Standards
• Historic Resources
• Streetscapes
• Maintenance
• Natural Environment

Promotion
Promoting the assets of downtown districts can attract new customers, investors, businesses and visitors.

• Public Relations
• Marketing
• Events and Activities
• Visual Identity
• Cultural Programs